Laura Ashley – Home SS14 Stories


BRIGHT & BEAUTIFUL, bringing the English countryside into your home

The story takes its inspiration from all things floral. The scale of the designs and the combinations of prints makes it perfect for interiors whether they are large houses or small cottages. Clean modern stripes and fresh simple checks, as well as plenty of plains in co-ordinating colours complement the floral designs. This story will work both upstairs and down. These fresh, modern, contemporary florals can be mixed with painted furniture to create a less formal look. And simple curtain treatments, such as gathered heading on a plain pole with rings, will help a detailed floral pattern look more up to date. The use of simple geometric prints will add a fashionable edge.


PRETTY & ROMANTIC, country house elegance

A traditional, rather grown up story (but not stuffy) with a new and beautiful palette. This is all about elegance with inspiration taken from a beautiful English country house and garden. Where spending time in the garden is as important as being indoors listening to music. This story will work both upstairs and down. As well as indoor and outdoor. The show time trend is interpreted in this story, so there can be included decorative elements of Chinoiserie, swans or pineapples, anything with a theatrical feel. There is an aged patina to the look, with the use of gold, champagne and brass finishes.


WARM & RELAXING, home is where the heart is

This story is not just about nostalgia but really more about an appreciation of the everyday things around us. Looking at cherished things and institutions and bringing them bang up to date. Either mixing them up or re-colouring them or simply using them in a different way. There is also a strong craft element in the story; it’s about making things or seeing the skill and time taken by crafts people. So the images and products in this collection will need to look and feel handmade or at least their inspiration should be. This is a bedroom, living room and particularly kitchen story therefore it should have a relaxed and homely feel. Entertaining should be simple and less contrived. It is the love of spending time with your family and friends.


PURPLE REIGN, turn your home into haute couture

Bold always steals the show. This is all about a day at the races where everyone is out to get noticed, wearing the most flamboyant clothes and hats. This is an unashamedly ultra-glamorous collection. With large scale lustrous patterns and materials in tones of grey, silver and pewter that have pops of violet. They are then married with crisp tailored stripes, giving this look a sophisticated contrast of styles.


CALM & COLLECTED, laid back style

This classic decorating scheme of just two or three tonal colours is all about creating a harmonious canvas so that touches of individuality can be added to stylish effect. Taking its inspiration from coral and plant life found around the shoreline. This casual and laid back story is the bridge between inside and out. It mixes textures and finishes, wood, brick, exposed beams and nut brown leather, all working together to create interest and individual style.

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